A long time ago in a far eastern land an emperor tasked a loyal servant to find enlightenment. His people sought growth and happiness and believed it could be found at the peak of a distant mountain.
The story of Tang Seng and the Monkey King is an allegory of China’s cultural development. Its symbolism, mysticism and poignancy resonates to this day and is the sort of cultural reference that every westerner should learn if they are to prosper in this complex society.
At BWD, we’ve used this fable to inform our approach to brand development, and in this webinar we’ll show you how to apply some of these lessons to localise your strategy and build a brand fit to succeed in China.
This webinar is brought to you to in association with the Department of Industries Entrepreneur Program.