Food for thought: here are some of the topics that interest us.
How to answer a curveball branding question in an interview
The paradox of purpose
How the search for meaning is causing consumerism to give back
The campaign that rocked China
How virtual reality will change your connection with brands
The Great Wall trailers: what do they tell us about cross-cultural storytelling?
Brand refresh: take the test
Is it time to update your brand?