Robert O’Farrell

Design Director

What was your first big break?

After uni I moved to Sydney from Melbourne to get a job in the television industry doing motion graphics. After pounding the pavements I found myself at a small animation studio applying for a job to colour animation frames on the midnight-till-dawn shift. The head of the studio, on seeing my design portfolio, sent me to see his girlfriend at Ross Barr & Associates, a corporate design studio. They created a position for me and the rest is history.

What’s your idea of creative communications?

It’s about conveying ideas from one party to another to elicit a response. The intent is to make people know something, to feel a certain way and then take action. It’s [also] about finding new ways to imagine these ideas so they stand out and get noticed in a communication-rich environment.

Tell us about one of your passions

As most people who know me are aware, if I wasn’t a graphic designer I’d have been a radio DJ. I was obsessed by radio from when I was a very young child. Luckily for me I’ve also had a passion for art and design. This hasn’t stopped me from doing volunteer radio shows at community stations for years and boring my friends with endless playlists and mix tapes.