Gethin Fisher

General Manager

How has your career developed since you started work?

My passion for efficacy was born in direct marketing, starting off at the UK’s largest mail order company before attempting to save the planet in the not-for-profit sector. Eventually I learnt that creative freedom could be found in Agency Land, where I suited up before finding my place as a General Manager.

There’s been plenty of fun and success along the way but what I love the most is taking an idea and making it real. The tenacity it requires to invent something and then convince others to buy into it is remarkable and I’m grateful to have that opportunity every single day.

What do you do when you’re not at work?

I love a challenge and have set myself some big hairy ones recently. I’ve now run three marathons, have learnt to swim and bake (not at the same time) and last year cooked Christmas dinner for 36 people.

What are three books you love and why?

High Fidelity, Nick Hornby – articulated how I feel about music and the strange nerdy way we can fetishise our hobbies.

A Long Walk To Freedom by Nelson Mandela – taught me the virtues of forgiveness, patience and humility. If he can forgive a lifetime of cruelty and the oppression of his people then I must be able to get over my petty grievances.

Trainspotting by Irvin Welsh – Not content with simply inventing this wild bunch of Scottish smackheads and sending them on a breakneck adventure, Welsh decides he needs his own dialect and grammatical system as well. A mind-bending achievement in every sense.