Clare Maxwell

Senior Designer - Customer Experience

What’s your idea of creative communications?

Communications is all about empathy. Before you can reach an audience with your own message, you must understand who they are and what they’re going through. Creativity is not just self expression. It is being able to combine strategy and emotion to discover the medium which tells your story best and is the right message for your particular audience.

What do you do when you’re not at work?

When I’m not at work you can usually find me doing one of three things. Enjoying music – listening to it, writing it and performing it. Gallivanting outdoors – bushwalking, jumping into a lake, visiting a farm or drinking tea from a thermos on the top of a mountain somewhere. Organising things – my housemate once said I’m never without a storage project. It’s true. I spend half my life at IKEA and the other half assembling the furniture I buy there.

Name three things you have learned in your career.

Ask lots of questions.
Always have a rationale for your work.
Be sure to google something before saying you don’t know.