Chin Yee Lam

Design Director

What was your first big break?

I worked in corporate design in Malaysia for six years. Then my first big break came in 2007 when I was appointed to teach graphic design in China. It was a great opportunity for me. During that time I found Chinese typography to be inspirational. I love the beautiful strokes of the word characters and the pictograph forms that represent meaning. It all added hugely to my experience.

What is your idea of creative communications?

Ideas come from everywhere. I get them when I’m on the bus, or when I’m talking to someone. To make a concept work, I try to connect the visual, typeface, content and strategy elements in a way that makes sense. I love searching for new visual perspectives and turning them into concepts that can be applied to business communication.

Tell us about one of your passions

I’m passionate about drawing. When I was very young I started drawing with pencil, colour pencil and water colours, then moved on to screen printing. I grew up in the country in Malaysia, surrounded by nature, and always found it inspirational! Many of my paintings and drawings are still inspired by nature.