How do you keep up with change?
I subscribe to everything that’s relevant to the industry (and my lifestyle)! Blogs, newspapers, magazines, newsletters, you name it. I also keep an open-mind and try not to get too worked up about changes that I cannot control.
Do you love or hate technology – why?
Both! I love the instant access to anything and everything. However, I sometimes feel a little nervous about the digital world my two daughters will be faced with as they grow older.
What, do you believe, makes effective communications?
Simple, well-written, cliché-free copy that gets straight to the point – and that is grammatically correct.